Oak Pointe Removes Stigma from Memory Care with Aspen Village - Aspen Trees

Nov 17, 2016

By:  Stephanie Reed

Oak Pointe Removes Stigma from Memory Care with Aspen Village

Stephanie Reed is Oak Pointe of Maryville's community relations manager.

Stephanie Reed is Oak Pointe of Maryville’s community relations manager.

When we develop a senior living community in a new town or city, our teams at Oak Pointe expect there will be times when families need help understanding what we do and the services we provide. Perhaps no other area requires explanation more than Memory Care.

Over the years, our approach to Memory Care has evolved to focus on helping residents find pleasure in spontaneity while also attending to the well-being of each individual. In addition, while our approach addresses the whole person (emotionally, physically, mentally, spiritually), it also recognizes that families need information and support, too, when dealing with the new and confusing aspects of life that arise when a loved one develops cognitive impairment or dementia.

At Oak Pointe of Maryville, our pride in the care we offer residents living with memory loss led us to actively work to remove any negative connotations of what it means to have dementia. With that in mind, we recently re-branded our specialized “Memory Care” neighborhood as “Aspen Village.”

Why Aspen Village? It started with a painting of an aspen grove that hangs on our walls. This bright and cheerful image has become a favorite of many of our residents. Aspen trees are known for their strength, protection and long life. The tree has also come to symbolize determination, strength of community, and overcoming fears and doubts. All of these are values that we strive to instill in our residents each day.

The Oak Pointe Way of Caring for Those With Memory Loss

Our staff familiarizes itself with each new resident prior to them joining our community. This ensures that we can address their individual needs from Day One. It also reflects our belief that Oak Pointe is truly their home. We just get the opportunity to work in it.

Residents of Aspen Village (and their families) can also rest assured that the name change won’t impact our innovative approach to dementia care. For example, we’ll continue our partnership with Northwest Missouri State and its therapeutic recreation department, which has enhanced the lives of our residents with activities designed to engage and nurture their mental and physical well-being. We’ll also continue to operate our caregiver support group, educational meetings and other events designed to assist all those impacted by dementia and memory loss.

Why Residents Love Calling Oak Pointe of Maryville “Home”

Two of our Oak Pointe residents.

Two of our Oak Pointe residents.

For those unfamiliar with Oak Pointe of Maryville, we also provide the following services to our residents:

  • – 24-hour staffing and emergency call system
  • – Housekeeping and laundry services
  • – Interesting programs, social events and activities
  • – Medication administration
  • – Help with bathing, dressing and personal care
  • – On-site beauty and barber services
  • – Spacious and comfortable common areas
  • – Dedicated dining and activity area

We Invite You to Visit Aspen Village Today

Already the response to Aspen Village has been better than expected. No longer are our residents classified as living in either our memory care or assisted-living neighborhoods. Visitors to our community are also appreciative of the name change.

Earlier this week I gave a tour of Aspen Village with a prospective resident and his family. Like many people dealing with dementia, they were uncomfortable with the term “memory care.” Aspen Village, they agreed, sounded like a more approachable way to address the topic. We think so, too.

For more on Oak Pointe of Maryville’s unique approach to memory care, I invite you come schedule a tour of Aspen Village or give me a call at 660-562-2799. We currently have space for just a few new residents.

We’re looking forward to answering your questions, just let us know the best way to reach you.


Provision Living Senior Communities
1630 Des Peres Road, Ste 310
St. Louis, MO 63131
Federal Equal Housing Opportunity

We are pledged to the letter and spirit of the U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of color, religion, sex, handicap, familial status, or national origin.